If you sell overseas or if you sell to a non-English speaking demographic locally, you need an international website. You will experience an increase in sales, global brand awareness and consistency, access new markets and customers. If you want new customers and to develop a broader brand awareness, an international website will take your company global.
Most website localization projects take between 30-40 days to set up, translate, edit, and proofread before publishing.
Source files for the website are always helpful but not always necessary. Â Original files for logos, products, videos, flash and other customized files are required if you would like these localized.
Tradewinds guarantees the quality assurance of its translations. We employ a 3 step process to ensure our work is 100% accurate.  All translation is done by native speakers to ensure accuracy of the translation, including style, context, and cultural considerations. Editing is done by a person other than the original translator. Lastly, our in house account managers proofread the language and will review the accuracy of the context as well as the text/graphics layout, compatibility (links) and functionality of the site.
There is definitely a use for machine translation tools. However, for your main company’s marketing message and product information, it is essential that these are translated, edited and proofread before publishing. Machine translation often result in grossly inaccurate translations. You only have one chance to make a first impression. Machine translation used in the wrong context can be very damaging to a brand.
Export Mosaic comes with a robust set of analytics so you can evaluate the growth of your international website. You can rest assured that the translations are accurate and can focus on the analytics to see the growth of your new customer base in a market. Export Mosaic integrates this information from your various languages providing a powerful tool to stay on top of activity around the globe.
We offer a few different options in this regard.
The sites we design are engineered to be found. We apply our quality assured translation process to the meta tags and key words to ensure consumers overseas are finding what they are looking for. We also submit your website to local directories to improve international search engine optimization. Also, Tradewinds Global offers the following additional tips and strategies to improve your international search rankings. To receive these tips and strategies, please sign up for our mailing list here.
We highly recommend companies own and utilize a country specific domain extension. This improves search engine rankings as well as instills trust to local partners and consumers. Please contact us for additional country specific domain extension questions.
