Why have an international website?

When the internet was created in 1966, 75% of all users were English speakers, with 25% being accessed in a foreign language.  Today, at least 85% of all people accessing the internet are non-English speakers.  This statistic is estimated to increase with internet usage expanding rapidly everywhere.

More than ever before, US companies need a simplified and cost effective way to market their products or services in a “local” language.  Export Mosaic allows everything to have a very local feel.  This is powerful in growing sales in export markets and increasing access overseas. Machine translation software such as Google Language Tools, provide only literal translations which are often grossly incorrect in cultural or contextual meaning.  Having quality assured, professional and culturally accurate translations are necessary to effectively market one’s company.  While this has typically been a very expensive and unwieldy process, Export Mosaic provides a cost effective, streamlined application that turns a website into a powerful multilingual marketing platform.

Almost 96% of the world population is outside of the US.  Chinese is the fastest growing language on the internet.  Your website is undoubtedly your single most powerful marketing tool for your company. Your international website will be the most cost effective marketing platform your company can choose to establish an international presence for your brand.  The influence, education, and international connectivity that a localized website provides will support your exports so you can grow your business and find new customers faster than ever before.